A modern building has been proposed on South Grand Ave (just down the road from mi casa), by MBR Management Corporation. The facebook hive mind has universally panned the proposal, but I ask the question do people hate the design or hate the rendering? The image is a powerful thing.
I spent 15 minutes photoshopping a screenshot of the proposed design... adding mature trees, adjusting some lighting levels, recropping it, adding some foreground entourage, a atmospheric sky, green grass, saturating the colors, and finally (this is a little designy) adding some pops of color to the balconies.
Would it change your impression of the design? Has the design changed?
Before and After ...the power of entourage and contrast
Renderings have the power to inform, excite, inspire, and mislead. A good rendering is honest and puts the architecture in its best light.